udilabs
Uberlândia · Brazil

We make brands that outgrow their origin

A creative studio in Uberlândia, Brazil. Brand, film, market and product come from the same team, so the brand speaks one language wherever it lands: on air, on the street and on the customer's screen.

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creating has no bordersfrom the cerrado to the worldcreators don't ask permissionudilabscreating has no bordersfrom the cerrado to the worldcreators don't ask permissionudilabs

Four practices, one cutting room

Film without strategy is expensive decoration. A brand that never becomes a product dies in the deck. Here the four come out of one brief, built by the same team.

Film01 / 04

  1. Film

    Idea to master. Fifteen-second spot, brand documentary, full campaign.

    • Direction
    • Production
    • Motion and VFX
    • Color and finishing
    • Photography

  2. Market

    What makes the film work after the play button. Media, content, and the number at month's end.

    • Strategy
    • Performance
    • Social
    • Content
    • Data

  3. Brand

    Identity built to survive ten years of use, not ten days of feed.

    • Identity
    • Art direction
    • Design system
    • Naming
    • Packaging

  4. Product

    Apps, platforms and sites we build and keep running. Five of them are ours.

    • Apps
    • Platforms
    • Websites
    • Product design
    • Infrastructure

Built here

A studio that builds product should have product running. These are ours, from the city's newspaper to a payments product, and they stay up because we keep them up.

  1. UdiPostThe digital newspaper of Uberlândia.udipost.com.br ↗
  2. UdinePayRecurring PIX billing for small businesses.udinepay.com ↗
  3. planilha.financePersonal finance, without the friction.planilha.finance ↗
  4. leadmireWhatsApp campaigns that end in a conversation.leadmire.com ↗
  5. myspoteBuild a page, share the link.myspote.com ↗

The timeline

Six markers. You know where the project stands on any day of the week.

  1. Brief
  2. Direction
  3. Prep
  4. Shoot
  5. Cut
  6. Live

We learned to create with what we had

Borrowed camera, short deadline, tight budget. And it still had to be beautiful. Learning that way teaches something no school does: what is essential and what is ornament.

That is why we are fast. Why big projects don't scare us. And why work from here doesn't look like it came from the interior. It looks like it came from people who refused the size of the place they started in.

Uberlândia, Minas Gerais, Brazil

Send the brief

Or send the raw idea, crooked, exactly as it sits in your head. Sorting it out is our job.

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Email
contato@udilabs.com
Instagram
@udilabstd